Property Owners have become accustomed to relying on market rents in their respective areas to determine potential cell tower rents when leasing land cell tower companies. This practice can cost a property owner hundreds of dollars over the life of a cell tower lease. Many assume cell towers are real estate assets, however, cell tower companies assess them as telecom assets, and so should all property owners leasing their land for telecom placement.
These companies willingly divulge markets cell tower rents in a property owner’s area because it is beneficial for them when you rely on those numbers. Know every cell tower has different value and that you should base potential cell tower rent on the telecom’s need of your land, not on rents being paid around you. Remember, the telecom companies have experts working for them, shouldn’t you?