Vertical Consultants
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Vertical Consultants reveals effects the Verizon Wireless 4G LTE network expansion in the Nashville area will have on property owners in middle Tennessee.  With the recent news of this expansion, value of land for existing and potential cell phone tower placement increases, giving property owners the upper hand in negotiating telecom leases with Verizon Wireless.

On March 29, 2012, Verizon Wireless announced, via their website News Center, they would be expanding their 4G LTE network to smaller communities in middle Tennessee.  Pulaski, Carthage, Waverly, Centerville, Springfield, Portland, and White House are just a few of the areas that will gain 4G LTE coverage after the April 2012 expansion begins.  Property owners throughout middle Tennessee may not realize they will be affected by Verizon’s upcoming endeavor in ways other than gaining access to faster cell service.

With the rise in network advances, there must be an adequate amount of cell towers with enough signal strength, bandwidth and frequency capacity to support these growing networks.  According to a Verizon Wireless representative, when Verizon expands their 4G network, they often build towers to accommodate the services provided.  They also find existing 3G cell phone towers in the areas affected, adding the appropriate telecom equipment that make the towers suitable for facilitation of 4G LTE service.

Supply and demand is evidenced in the case of cell phone towers, and their capacity, value, and negotiations related to the placement of new cell towers and the existing leases of current ones. As demand for network expansions increases, the value of cell phone towers increases, yet the rent revenues associated with these towers remain the same: undervalued.

With Verizon’s recent news of expansion in the Nashville area, one or both of the following will occur:  construction of new cell phone towers (affecting property owners looking to engage in a cell tower lease) and/or improvements made to existing ones (affecting property owners with an existing cell tower lease).  Most property owners in middle Tennessee leasing their land for cell phone tower placement never realize how valuable their land is to the telecom companies, therefore are never paid the true value of their land.  In addition to this, middle Tennessee property owners looking to place a cell tower on their land often enter into agreements that deem this land extremely undervalued and only benefit the telecom company.  Telecom companies have, for years, relied on the lack of information property owners have when negotiating new and current telecom leases.  Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, a Nashville based telecom consulting firm, has successfully demanded fair treatment for middle Tennessee property owners engaged in cell tower leases and those looking to enter into one.  Vertical consultants’ experience in the telecom industry has resulted in the recovery of underpaid and unpaid rent as well as garnering substantial rent increases for clients from the largest telecoms in the world, with total dollar amounts in the millions.

Hugh Odom, the President of Vertical Consultants states “With the Nashville area’s continued and ever-expanding reliance upon wireless networks, telecom companies’ dependence upon Nashville area property owners will increase as well.  A property owner has un-realized leverage and all he or she needs is the same information and representation that the telecom companies have in order to utilize it.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and is a unique source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results, handling all aspects of a telecom lease from start to finish. To learn more about the issues of disparity between the telecom giants and property owners, visit or contact Vertical Consultants at or 877.456.7552.