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Nashville, TN – July 27, 2012— Telecom companies are reporting second quarter results and these results are impacting cell tower lease value. Companies like Verizon Wireless and AT&T are experiencing highest profit margins, subscriber increase, and profitability. In the recent quarter, Verizon raked in a staggering amount of new subscribers with a net gain of 1.2 million subscribers. Verizon Wireless, boasting its highest profit margins ever, has 94.2 million retail subscribers. The largest wireless telecom company in the U.S. saw a $1.1 billion dollar increase in data revenue, with retail wireless service up 18.5%, surpassing $15.8 billion.

Verizon’s competitor, AT&T, fared very well in the second quarter, saving on phone subsidies that led to its best profitability to date. In addition to this, AT&T saw a boost in subscribers adding a net 320,000 contract-based subscribers. With total wireless revenues up 4.8%, the second largest wireless telecom company saw wireless data [internet access, apps, messaging, etc.] revenues surge by $1.0 billion.

Telecom companies’ record-high margins, increases in wireless data revenue and a more than substantial customer base is indicative of a growing dependency on the wireless industry with no signs of deceleration. Just as customers rely on their wireless provider for the facilitation of wireless services, the provider also relies on property owners leasing there land for cell tower placement. With the rise in wireless technology and data usage and subsequent upturn in wireless telecom revenues, comes the increase in cell tower lease value, however, property owners leasing their land often do not realize it, therefore are not paid fair value for the use of their land.

Telecom companies are making record profits while providing services facilitated by cell phone towers and these cell towers and their rent revenues remain the same: undervalued.

According to Hugh Odom, President of Vertical Consultants, “Telecom companies have relied on property owners’ misinformation and lack of information to perpetuate the disparity between themselves and cell tower property owners for years. Cell towers and their related leases are more valuable than ever; without them, wireless subscribers would not have sustainable service.”

Until now, property owners have not had someone working strictly on their behalf to obtain full and fair value for the use of their land. Vertical Consultants, a Nashville, Tennessee based telecom consulting firm, has successfully helped cell tower property owners achieve full value for their land, increasing rents in 2011 by an average of 98% and recouping over 100 years’ worth of unpaid cell tower rent and expenses, collectively, since its 2010 inception.

Odom adds, “The numbers don’t lie, telecom companies continue to garner record profits. However, property owners who help make these profits possible are not seeing any benefits from these increasing numbers and are sometimes asked to reduce the amount they receive for the use of their land. Ultimately, property owners around the country are indirectly and unknowingly subsidizing the telecom companies.”

Vertical Consultants, founded in 2010 by Hugh Odom, is comprised of a group of wireless industry veterans with decades of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and is a unique source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched services, expertise and results, handling all aspects of a telecom lease from start to finish. To learn more about the issues of disparity between the telecom giants and property owners, visit https://www.celltowerleaseexperts.com or contact Vertical Consultants at info@vertical-consultants.com or 877.456.7552.