Nashville, TN – April 18, 2013—According to an IAB internet advertising revenue report, 2012 saw a 111% growth in mobile advertising, reaching $3.4 billion. This is the second consecutive year mobile advertising has experienced triple digit growth, according to the report. These statistics are among many factors affecting the value of cell towers and their corresponding leases.

With the constant rise in demand for mobile connectivity, advertisers are responding with an influx of ads that are accessible on mobile devices. When applying simple supply and demand economics, wireless consumers’ demand and the response of mobile advertisers to the demand increases the value of the supply (cell towers) and the land used to house them. The more consumers use mobile connected devices, the more worth a cell tower and its lease holds.

“The value of a property owner’s land housing a cell tower directly correlates with the growth in value of the cell tower located on that property owner’s land,” states Hugh Odom, President and Founder of Vertical Consultants, a Nashville, TN based telecom consulting firm.  “Most property owners do not realize their land’s value increases as cell tower value increases, and that is why Vertical Consultants is here: to help all property owners realize the most value for the use of their land.”

Giving credence to the assertion of disparities between property owners and telecom companies are Vertical Consultants’ results in increasing cell tower lease value and recovering unpaid cell tower rents from telecom companies for their clients.  On average, the telecom consulting firm increases property owners cell tower rent by 142% and has, in just over one year, recovered over 100 years’ worth of unpaid cell tower rent and expenses, collectively.

Vertical Consultants, founded in 2010 by Hugh Odom, is comprised of a group of wireless industry veterans with decades of combined experience. Priding itself as the only true landowner advocate, Vertical Consultants handles all aspects of telecom transactions and negotiations on behalf of property owners, from start to finish. To learn more about the disparities within the telecom industry, visit or contact