According to the Cisco Global Mobile Data Traffic Forecast, it is estimated that by the end of 2012 the number of mobile connected devices will exceed the number of people on earth. There is expected to be over 10 billion mobile-connected devices in 2016, including machine-to-machine (M2M) modules-exceeding the world’s population at that time. In 2011, global mobile data traffic more than doubled, with the growth rate of 133% being higher than anticipated. By the end of 2011, mobile video traffic was 52% of all traffic, exceeding the 50% mark for the first time.

With the recent launch of the new Apple iPad on Friday, March 16, 2012, consumers of this product will experience (among other features) connection to 4G networks that are currently used lightly. The capabilities of this new technology playing 1080p HD video could pose a significant demand on the 4G networks, creating congestion in the systems. According to Signals Research, after testing the capabilities of wireless networks, the iPad is going to be challenging and will strain all networks. With the constant rise of telecommunication technologies, there must be an adequate amount of cell phone towers to provide enough signal strength, bandwidth and frequency capacity to support tech devices, both old and new.

Supply and demand is exemplified in this case, with cellular phone towers and their capacity, value, and negotiations related to the placement of new cell phone towers and the existing leases of current ones. Many property owners leasing their land for the placement of cell towers do not realize how valuable their land is to the telecom industry, especially in this era of extreme technological advances. With strains being imposed on current cell phone networks, one would think that due to the high demand for capacity, that cell tower rent revenues would increase, benefiting the property owners who allow cell phone towers on their private land. Though the value of a property owner’s land increases due to this demand, the majority of land owners never realize it, therefore are never paid fair value for the lease and use of their land. This disparity of information is what the telecoms and tower developers rely on. Until now, there has not been an advocate fighting for these property owners’ rights to fair value for their cell tower leases.

Vertical Consultants, a telecom consulting firm, demands fair treatment for property owners engaged in cell tower leases and those looking to enter into one. Vertical consultants’ experience in the telecom industry has allowed successful recoupments and rent increases from the largest telecoms and tower developers in the world, with total dollars recovered in the millions.

Hugh D. Odom the President and Founder of Vertical Consultants states that “The reliance of everyone on wireless technology continues to grow at an astonishing rate with growth not being limited to North America but expanding at an even greater pace in Latin-America and Asia. While most people view the value of the wireless industry as being up in the air, the true value will always be rooted in the need for locations on the ground facilitating the equipment required to establish the networks essential in meeting societies ever-growing wireless demand. Our goal is to make sure that property owners have the information and representation they need to obtain true value for the use of their land because it is these properties not the steel towers protruding from them that are the true foundation of the industry.”

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of a group of wireless industry veterans with more than forty (40) years of combined experience. Vertical Consultants specializes in issues surrounding the wireless telecom industry and prides itself as a source of information for property owners. Vertical Consultants experience in the industry allows it to offer its clients unmatched expertise, services and results allowing it to bill itself as cell tower lease experts. Unlike others in their field, Vertical Consultants is able to handle every aspect of the issues surrounding a cell tower lease, rooftop lease or any other type of telecom lease, from start to finish. To learn more visit or contact Vertical Consultants at info(at)vertical-consultants(dot)com or 877.456.7552.