The past few years the economy has seen a shift from in-store shopping to online shopping, particularly around the holiday season. This shift has been more particularly seen in an increase in shopping via mobile devices, which is made possible thanks to the abundant cell tower infrastructure throughout the country. Without this, the convenience of online shopping from the comfort of your couch would be non-existent and fighting through crowds would be inevitable.

Forbes released an article explaining this shift and noting the increase in online shopping from last year to this year. According to shopping analytics firm ShopperTrack, “In retail stores, sales on Black Friday dropped to $10.4 billion this year from $11.6 billion last year.” This supports the fact that more and more consumers are depending on their wireless devices and the Internet to make their holiday purchases, all being made possible by the cell towers we see around us every day.

The mission of Vertical Consultants is to empower and advocate for property owners when they negotiate new or existing cell tower leases with global telecom companies. With over 50 years of combined telecom, financial, legal, and real estate experience and expertise, the Vertical Consultants team has achieved an average of 338% immediate rent increases, securing over $150,000,000.00 in cell site rents for clients across North America. To learn more about our services, visit or contact Vertical Consultants at or 877.456.7552.