A cell tower site located at a shopping plaza in Rancho Santa Fe, California may soon be changing hands, as Verizon is proposing to take it over from Nextel. Verizon is looking to improve its 4G LTE wireless network for consumers in the area. Therefore, the cell site would become equipped with several Verizon antennas, as well as a new building for an emergency generator. According to a member of the Planning Board, “The planning group said it was approved in support of the development of the phone system in the area. Our job is to help integrate it in, so it’s as least offensive as possible. This one was approved because the generator is necessary for emergency.”

If the proposal makes it through the next phase and wins final approval, the owners of the shopping plaza must attain proper representation prior to signing an agreement with Verizon. Vertical Consultants has worked with all types of property owners, including municipalities, who are being paid below-market value for the use of their property. The primary reason for this is the lack of information and representation provided for these entities.