Featured In The Wall Street Journal: “People of 5G”

Lincoln Park, New Jersey is a prime spot for a cell tower, so it seems. AT&T has approached them a second time now for cell tower placement, after a failed attempt in 2011. This time around, however, the telecom giant seems more willing to compromise with the Borough of Lincoln Park’s requests. According to NorthJersey.com, “Since the company wants the site so badly, it has agreed to meet more of the borough’s demands and the two sides have been negotiating a lease agreement that’s consistent with industry standards.”

Has the city REALLY received a fair proposal for the use of its property? What is the true value to the tower company for the borough’s land? Clearly it is a very appealing spot for AT&T and other telecom companies. Vertical Consultants has worked with all types of property owners, including municipalities, who are being paid below-market value for the use of their property. The primary reason for this is the lack of information and representation provided for these entities.  Ample information and representation from a true landowner advocate are key factors these industries need in order to optimize the use of their properties.  Vertical Consultants has made its mission to provide our clients the data they need.  While telecom companies have professionals on their side who know the true value of every tower site they control, property owners should have advocates working for them determining options to optimize their telecom assets.