2022 could be a tough year for wireless carriers. The telecom industry will most likely see a downturn from the large customer growth that AT&T, Verizon, and T-Mobile saw in 2021. In order to keep growing, the carriers will have to win subscribers from one another, using all manner of tactics and strategies. 5G will most likely be the difference in terms of who wins in 2022. Here’s a look at what’s being said on the web.
According to T-Mobile, their 5G network covers more Americans than AT&T and Verizon combined. It has jumped ahead of Verizon and AT&T in the 5G race by establishing a farther-reaching and higher-performance 5G service. T-Mobile expected its Ultra Capacity 5G service to cover 200 million people by the end of 2021 and an additional 100 million people by the end of 2022. T-Mobile also looks to focus on rural America in 2022 as the other nationwide carriers, AT&T and Verizon, haven’t announced plans to deploy 5G to these areas.
In 2022, AT&T can be positive as it forecasts a high retention rate for existing customers. In the long term, AT&T may have an issue due to the high cost of acquiring new customers due to the current 5G shortfalls. AT&T is expecting to take more than its fair share of growth opportunities in the wireless industry by being more focused on being a phone company and away from the $100 billion TV and media businesses it acquired under previous management. AT&T management plans to increase investment in its infrastructure, noting opportunities in building more robust wireless networks required for 5G mobile and business services and fiber-delivered broadband, which are the real revenue cash cows of the wireless industry.
Verizon may have the toughest path to a successful 2022, as they will need to retain existing wireless subscribers and add new ones. However, Verizon still lags behind its competitors in adding new customers. Verizon, like AT&T and T-Mobile, will need to continue to invest in nationwide wireless infrastructure to not only expand its 5G footprint in areas now being heavily by T-Mobile and AT&T, but to increase the speed and capacity of its 5G services to match its competitors who may be a little ahead in the race starting 2022.
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