Mobile traffic is forecasted to triple by 2019. Inevitably, wireless carriers will be expanding their networks significantly in 2017, requesting landing points for up to 5 million small cells at hotels, shopping centers, arenas, colleges and universities, various cities, and even churches.
It is estimated that wireless carriers currently utilize small cells to accommodate over 75% of overflow data during high traffic times. Therefore, they can be essential for wireless carriers to remain competitive by providing services for more mobile users in urban areas, and remote areas with limited coverage or underdeveloped infrastructures.
DOES SIZE REALLY MATTER?
As the very name indicates, the installation of a small cell site takes up a much smaller footprint compared to a conventional cell tower or rooftop antenna site. These installations are radio-accessible, and allow wireless carriers to provide certain services within a range of a few meters or up to 2+ miles.
Despite the fact that small cell sites are a fraction of the size of their sibling cell towers and traditional rooftop sites, small cell sites play a significant role as the wireless carriers plan to enhance and expand mobile services, both indoors and outdoors. The current trend for small cell installation includes mounting equipment to light poles, rooftops, stadiums, steeples and similar outdoor structures.
Due to this improved efficiency and easier installation, wireless providers are choosing small cells over other methods to meet the needs of existing and new customers, while maintaining and increasing revenue.
SMALL CELLS TIPS
If you are approached to install a small cell site on your property, remember these 4 points to ensure you get the biggest benefit from a small cell agreement:
- Understand the true value to the company seeking to lease a portion of your property.
- Don’t focus on the amount of space to be used, but the value derived from the use of that space.
- Protect your core asset (building, church, shopping center, arena, etc.) by making sure you don’t let a small agreement cause you big problems down the road.
- Get an expert on your side of the table because the telecom companies definitely have many on their side.