Video Gallery

How much is the average cell tower lease underpaid over the life of the lease?
- $8,520
- $85,200
- $852,000
Most people are underpaid for their cell tower lease and don’t realize how much money is left on the table during negotiations.
The average cell tower lease is underpaid by over $852,000 over the life of the lease.

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Does Your Neighbor’s Lease Rate Determine Yours?
- Yes
- No
The cell tower industry is different from traditional real estate. A better comparison is the oil industry.
It does not matter how much rent your neighbor makes. Your land and your lease agreement will be determined separately from theirs.

3 Factors That Determine Cell Phone Tower Rent

Do cell phone towers cause cancer?
- Yes
- No
Many people are concerned over the amount of radiation emitted from a cell phone tower, especially near schools, churches, & public spaces.
"At this time, there is very little evidence to support this idea. In theory, there are some important points that would argue against cellular phone towers being able to cause cancer." -- take from Cancer.org

Learn more about the pros & cons of having a cell tower on your property.

Do 5G cell towers pose a security risk?
- Yes
- No
Plans are already underway to rollout 5G service in several major cities across the US, which means thousands of additional cell towers.
Cell towers can pose a security risk to personal privacy, depending on how the government regulates & enforces laws.
Learn More

Have another question about cell tower leases?

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Caleb's Story

My Situation
Our school district has a cell tower that’s been under lease for a number of years and we recently received an offer to buy that lease for a substantial amount of money.

What I Was Offered
Tower Point made a substantial offer for an outright purchase of the lease rights. They compared our tower’s value against other properties in the market, but we knew that every tower has its own value, and we weren’t sure they were giving us a fair estimate of our value.

Why I Chose Vertical Consultants
We started to negotiate with Tower Point directly and quickly realized that they stood to gain a lot financially and we needed to slow down. We looked at a couple of different companies who help negotiate leases and Vertical Consultants stood out. I opened up a dialogue with Hugh and he was great from the start, answering questions very honestly about our situation and his involvement. That was one of the most helpful steps in this entire process.

What They Did For Me
Vertical Consultants took over all negotiations and increased our monthly rent immediately.

Why I Recommend Vertical Consultants
After I reached out to Vertical Consultants, there were a handful of internal situations with our school district that took a while to get on track. They were very patient throughout the process and it feels great to know that we’ve got an expert we can turn to when we need them.

Dennis' Story

My Situation
Our church was contacted by Skyway Towers expressing interest in placing a cell tower on the church property.

What I Was Offered
After receiving the offer, the elders and board decided an expert’s opinion was needed. The initial agreement was completely new territory for us.

Why I Chose Vertical Consultants
We chose Vertical Consultants to protect our church’s interests and help us get the most revenue we could.

What They Did For Me
Vertical Consultant’s was a strong advocate for our church. Their involvement resulted in an increase in the initial rent, a significant increase in revenue generated from the tower and protected our church property so we could fully benefit from the lease.

Why I Recommend Vertical Consultants
We are fully satisfied with the outcome of the lease negotiations thanks to Vertical Consultants. We highly recommend them to anyone looking to enhance a cell tower or rooftop lease.

Melody's Story

My Situation
I was approached by Verizon requesting construction of a new cell tower on family commercial real estate.

What I Was Offered
Verizon made an initial offer that I didn’t commit to at the time.

Why I Chose Vertical Consultants
Although I had some prior experience, I knew I needed an expert when it came to negotiating a cell tower lease.

What They Did For Me
Vertical Consultant took Verizon head on and negotiated a significant increase in the original rate and terms offered.

Why I Recommend Vertical Consultants
I would highly recommend them for any anyone who might get a cell tower lease on their property.

Ed’s Story

My Situation

I am the Managing Partner of StorPlace Self Storage. We have cell tower leases at several of our 16 locations.

Hugh told us he could increase our revenue simply by looking through the lease agreements for unpaid rent and unpaid expenses. I was skeptical but decided to let him have a look at them anyway.

What They Did For Me

To my pleasant surprise, Hugh found a significant amount of unpaid lease rental income as well as unpaid expenses. We were able to significantly increase our revenue from the leases.

Why I Recommend Vertical Consultants

Vertical Consultant’s offers landlords, like myself, a well-informed representative when negotiating with cell tower companies. I would highly recommend them for any landlord that would like to put a cell tower lease on their property.

Shanita’s Story

My Situation
Our church had an existing tower and the lease was up for renewal. The pastor asked me to take on finding out if we were getting the best deal for the cell tower lease.

What I Was Offered
The tower company initially offered $5,000 for the renewal. When we didn’t act on that, they came back with a $10,000 offer, which we did not accept. We were in a good position to be able to take our time in making the decision. A lot of companies prey on the fact that churches need money & put pressure on the situation to make the deal right away.

Why I Chose Vertical Consultants
I started researching online & Vertical Consultants kept on coming up and they had a lot of experience with churches & businesses. I was very comfortable after talking on the phone and we were able to communicate primarily via email, which is my preferred method.

I’m a project manager & I’m very comfortable in negotiations; however, I told the pastor, I would be doing the church a disservice if I tried to negotiate this deal myself. If you can’t do it, you find the expert who can and that was Vertical Consultants.

What They Did For Me
We went from having a $10,000 offer to a $120,000 offer. We’re talking about a huge difference.

Why I Recommend Vertical Consultants
I recommend Vertical Consultants because of their leadership, expertise, & customer service — the ability to clearly explain the process & give you peace of mind that it would be taken care of. At the end of the day, I recommend them because the results speak for themselves.

Free Lease Review

Enter your details in the form below for a free review of your cell tower lease or offer.

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Is there an existing offer to build a cell tower on your land?*
- No, but I would like to get a tower built on my land
- Yes, I have an offer already
Confirm Above: You're seeking a company interested in your land?*
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Street Address Address Line 2 City State ZIP Code

About Vertical Consultants

Russel's Story

My Situation
I inherited property from my grandmother that had a cell tower on it.

What I Was Offered
The cell tower had been on my grandmother’s property since 1995 and a money-grabber went out to her property when she was 80-something years old and cut her rent down to half of what she was getting. He threatened she could lose the tower if she didn’t take the reduced rent. After I inherited the lease, With 6 years left on the contract, I knew I had to be proactive about getting a better deal.

Why I Chose Vertical Consultants
I reached out to a few different cell tower lease companies to find out what was possible in my situation. The other companies were saying that I may or may not be able to negotiate a deal and didn’t really seem interested in trying to help. Vertical Consultants was different and they were ready and encouraged me to get representation. I actually spoke with Hugh Odom not just an employee.

What They Did For Me
We ended up with 3 times more rent and now get a yearly increase. Vertical Consultants also negotiated that if someone else is added to the tower, I get compensated. My grandmother didn’t have that on her lease and missed out on extra income.

Why I Recommend Vertical Consultants
Working with Vertical Consultants was a very positive experience. The best thing is that I got representation. They are there for me to protect my interests or if I have any questions.

Sarah’s Story

Our Situation
We were contacted by Branch Towers about placing a tower on our property.

What I Was Offered
The tower company offered around $650 per month.

Why I Chose Vertical Consultants
I looked online for cell tower lease lawyers and then saw the article in Knoxville Sun Sentinel newspaper. We found Vertical Consultants from there and the testimonials were a big part of moving forward. Plus, Hugh was very genuine. Everything Hugh told me has come true.

What They Did For Me
We ended up with a brand new lease worth more than double their offer. It includes guaranteed extensions and increases and also guarantees that we receive additional rent if they add to the tower.

Why I Recommend Vertical Consultants
The tower industry is so big with so much power you need to have someone on your side to help with that. We’ve been working with Vertical Consultants for 2 years & it’s been amazing. Even our tower company, Branch Towers, said it was the best deal anyone had ever made with them. We’ve had one or two questions come up since the lease was signed and Vertical Consultants has been very responsive.

Jonathan’s Story

My Situation
I am the Risk Manager & Director of Lease Operations for Cell Towers at Union College. Our college is located on high ground in Lincoln, NE, which has provided us with numerous opportunities for towers over the years.

What I Was Offered
We regularly receive interest from leasing companies wanting to improve our tower lease situation.

Why I Chose Vertical Consultants
A board member recommended Vertical Consultants, but I was a little wary of having a company help us & take a portion of our revenue.

What They Did For Me
Vertical Consultants reviewed our existing agreements. They not only opened our eyes to immediate opportunities but were also an advocate for our school during negotiations. On some contracts, they established rents that were more than double our previous rates, and more importantly, they protected our property and our college.

Why I Recommend Vertical Consultants
After several years of working together, we are very gratified that we did. Union College would recommend Vertical Consultants to any company or individual looking to optimize their cell tower leases.

Gina's Story

My Situation
I own a business that has a cell tower on the lot.

What I Was Offered
We had no idea what the cell tower was actually really worth, but we were approached by several different companies with various offers on the lease buyout.

Why I Chose Vertical Consultants
I have a background in investigative journalism so I spent time researching the best companies to do business with when it comes to cell tower lease buyouts. That’s when I discovered Vertical Consultants and met Hugh Odom.

What They Did For Me
After hiring Vertical Consultants, we quickly found out that our cell tower was worth more than triple of what we were originally offered. Even during our closing the company that bought the tower told us we had made a smart decision in hiring Hugh.

Ken's Story

My Situation
We bought a building in 2000 with a cell tower & got the lease rights along with the building purchase.

What I Was Offered
Over the years, we got a lot of offers to purchase the cell tower lease & the offering price kept going up & up. I was woefully ignorant about the value of our lease and I was unclear about how it worked.

Why I Chose Vertical Consultants
I researched online and found Vertical Consultants. Their testimonials stood out so I contacted them. I spoke with Hugh & his inside knowledge was invaluable.

What They Did For Me
With our old deal, we were undervalued and had no representation. Once we had Vertical Consultants on our side we went through the process & arrived at a fantastic deal. I’ve been hands off ever since.

Why I Recommend Vertical Consultants
Even after securing a new deal, anytime I call, they are very responsive, taking time to explain what’s going on with my tower and the market.

Juanell's Story

My Situation
My family inherited land from my mother that included an existing cell tower. My brother had been managing all business related to the cell tower but got tired of it and asked me to take over.

What I Was Offered
We were coming up on a negotiation with AT&T for a 25-year contract.

Why I Chose Vertical Consultants
I found them after searching online. They took over the negotiations and I felt a real heavy weight off my shoulders when they took over the process.

What They Did For Me
I got 3 times more rent than I would have without them. I had been looking for fair market value for my lease but I had been severely under-valuing my property. They knew to look at the value for my tower individually instead of basing it on average of other towers.

Why I Recommend Vertical Consultants
I’m as impressed with Vertical Consultants as anyone I’ve done business with. They really stand up for their clients and do exactly what they say they’ll do. They also showed great respect for the land, which meant a lot to me as a property owner, and even won over my brother’s trust and respect. The tower companies don’t seem to understand how important the land itself is, especially to farmers.

Brad's Story

My Situation
I manage a self-storage company and one of our locations has an existing cell tower on the property built by Verizon and leased back to us.

What I Was Offered
We made the mistake of negotiating that lease originally and they decided to terminate it.

Why I Chose Vertical Consultants
They have industry expertise and experience that we found invaluable.

What They Did For Me
With Vertical Consultant’s help we were able to get a cash settlement and ownership of the tower from Verizon. We then received a lease offer from AT&T for almost 3 times the amount originally established with Verizon.

Why I recommend Vertical Consultants
We found throughout our two experiences, Vertical Consultants provided excellent communication. We also saw this as a huge value-added situation created by Vertical Consultants. They negotiated both the termination with Verizon and the new lease agreement with AT&T. Without their depths of expertise, we would never have gotten the results we’ve gotten.

Ted’s Story

My Situation

I inherited a cell phone tower from my grandfather. I didn’t even know it was there until I became the executor of the estate & realized that it was mine & my sister’s.

What I Was Offered

Initially, I didn’t collect any rent, but when the lease came up, Crown Castle contacted me about extending the lease with another long-term agreement. They offered the same rent as before with an upfront payment.

Why I Chose Vertical Consultants

I had a lot of questions about how much the tower lease should be worth. I even reached out to my family attorney but she was unable to help. After searching online, I found out that cell tower rent depends on a lot of factors and accepting the tower company’s offer might not be in my best interest.

After about 5 months of searching for answers, I was getting frustrated. That’s when I found Vertical Consultants online & contact them.

What They Did For Me

It took about 3 days & they were able to increase the rent by 240%. They also got a signing bonus worth an entire year’s rent. All with me doing anything.

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